So a local chain "box" store has decided to separate the cosmetics/personal health care sections by a store length from groceries. When the manager was told by a customer, "ME", that the walk was a bit "out of the way" when attempting to complete my weekly shopping chores; I was told that research showed that this layout was more convenient for the shopper. They did it all for the shopper.
Don't do me any favors! Do you think that ALL of your visitors are uneducated. Just tell me the truth. That your top three sales sections are Food, Cosmetics and Electronics. By spacing them far away from each other, the shopper spends more time in your store. AND the research you quoted told you that the longer a person stays in your box, the more money will be dropped in! Now that's the truth.
So - to defy this store, you can find me there this Saturday. I plan on pushing my cart around the store for a full 8 hours... then politely putting the cart back where I got it from, buying absolutely nothing. I wonder how THAT will affect their research?
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ah, yes, I hate when they do that! they supposedly know what you want where you want it. However, we are creatures of habit. Those of us who shop at the same store all the time like to know that what they are looking for is where it was the last time they were there. Argh. Anyway, that is one big reason that I try and avoid the "Super" stores that sell groceries AND stuff for the house. It is not all a good deal. You are getting ripped off somewhere in the store.
I want a grocery store to sell groceries. I will go to one of the big box stores for the rest of it. I am not sure of the quality of the tractor you get from a store that also sells groceries...
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